Someone recently asked me if people truly understand the jobs and related deliverables in the sports industry. My reply was no. For most, they have a huge gap in their understanding.
For example, if someone were to tell you they work in the marketing department of an FMCG conglomerate or in sales for an insurance company you’d have a fair idea of what that job involves. It’s different for sports. There are a lot of myths and misunderstandings about working in this industry. I’m here to dispel some of them.
Myth 1: MY PASSION QUALIFIES ME FOR A JOB IN SPORTS
I’m a passionate sports fan—I know all the teams, the stats, and don’t miss a single game. That’s why I am most suited for a job in sports.
Myth 2: I AM AN ATHLETE AND CAN GET A JOB IN SPORTS EASILY
I have played all my life at school, college and state levels. I know what it takes.
Myth 3: GLAMOUR AND SPORTS GO HAND IN HAND
Being in a frontline role like an athlete manager will mean I get to mingle with celebrities and VIPs.
Reality: Jerry Maguire is just a movie :). Chances are you may not get to meet the player you represent for more than a week a year. But your job continues 24x7x365. You’ve got to ensure your client is in the news for the right reasons and look for new revenue streams, including finding new brands that match the player’s personalities so you can sell endorsement deals. There’s also athlete servicing that takes place—things like ensuring brand products are properly received and coordinating shoots with sponsors and the media. If the athlete is from a sport that doesn’t have strong federation backing, you might also have to oversee his or her training, fitness regime and the nitty-gritties of participating in various tournaments.
Myth 4: AN INTERNATIONAL SPORTS DEGREE QUALIFIES ME FOR A ROLE EASILY
I have studied from the best sports management school outside India. I can walk into any sports organization.
Myth 5: THE SPORTS INDUSTRY HIRES ITS OWN. IT'S INSULAR.
I work in another industry and I love sports, but I don’t think I will ever be able to work in sports.
Remember the Sporjo formula