As a premier football club, having won the ISL twice, CFC is looking to build on the foundations of it’s popularity and on-field success to double it’s fan base over the next two years.

Through this project, the individual will -

1 - Present a plan to double the fan base over the next 2 years
2 - Propose strategies to take the club beyond local fans and build a geographically agnostic fan base
3 - Present and compare strategies of mature clubs and how they have achieved it
4 - Create a high-level plan including resources required to achieve this

KEY KPIs FOR THE PROJECT

This is an opportunity to propose a creative, practical and implementable strategy for the club. The assessment will be based on the quality of proposal in terms of -

1 - Soundness of the research
2 - Clarity of the definition of what the plan will achieve
3 - The practicality of implementation