About the Module:

“Money does not solve all your problems, but money solves your money problems” - Unknown source.

The sports industry, like any other industry, requires a steady flow and growth of money to keep the wheels turning. That money is raised in three ways - sales, sponsorships or contributions.

And while bringing in money is a key component of sales & sponsorships, it is also important to understand why that money is important, learn to build a strategy to raise it, match it to objectives set in order to help it grow year-on-year, and learning that sale & sponsorships is about building relationships.

This one-of-a-kind Sporjo course gives you access to knowledge and processes compiled from the best sports sales & sponsorships experts in the country. The information is condensed into 15 chapters ranging between two to eight minutes each.

The course is aimed at providing you with all you need to build a solid base of understanding about sales & sponsorships in Indian sport. 

It also provides you with tasks at the end of each chapter to challenge you to form your own interpretation of what you have learned.

In course you will learn:

• How to measure a sales & sponsorship strategy, and why measurement plays an important role in decision making.

• Planning, purpose and execution of a sales & sponsorship strategy for:

• A Club, Team or Franchise.

• A League or Tournament.

• A Federation or Association

• An Athlete

• Ten Do’s and Don’ts for a sales & sponsorship process

• A step-by-step guide to crafting and executing an efficient and effective sales & sponsorship strategy.

• The critical step to understanding the buyer before making a sales & sponsorship pitch

• The difference between tangible and intangible benefits and why both should be measured.

• The importance of closing a deal, and the process behind it.

• The critical elements of a sports sales & sponsorship contract.

• The work of ensuring deliverables are met and payments are collected in time.

• Managing the customer (buyer) and building a relationship over the course of a contractual period.

• The process of renewing a sales & sponsorship contract,