About the Module:

Second screen. Social media metrics. Engagement. Conversation.

There are keywords in the world we occupy today. 

Digital media is at the front and centre of our lives. This becomes even more evident as sports content and fans are moving in droves towards adopting online consumption.

Crafting, executing and measuring a sound digital media strategy is not just a skill for those who have the job description anymore. It is a vital part of an entity’s growth strategy, and as such, is required knowledge for everyone from the CEO to the junior executive.

This one-of-a-kind Sporjo course gives you access to knowledge and processes compiled from the top sports digital media managers in the country. The information is condensed into 16 chapters ranging between two to eight minutes each.

The course is aimed at providing you with all you need to build a solid base of understanding about digital media strategy in Indian sport. 

It also provides you with tasks at the end of each chapter to challenge you to form your own interpretation of what you have learned.

In course you will learn:

• The importance and relevance of digital media in today’s day and age.

• The different platforms and their presence in the Indian market.

• A step-by-step approach to building a sound digital media strategy by:

• Crafting and honing the message you wish to communicate.

• Executing the strategy as per objectives laid out.

• Measuring the impact of your strategy to adapt and make changes where necessary.

• Data, its analysis and the impact they have on decisions regarding digital media strategy. 

• Digital media strategies to be adopted for:

• A Federation or Association

• A Club, Team or Franchise

• A Sports Brand

• An Athlete

• A Sports Non-Profit Organization

• The seven stages of a fan’s journey from a casual indifferent follower to an obsessed ensnared fan.

• The three pillars of engaging your fan.

• Defining, addressing and resolving a digital media crisis.