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Introduction - ATHLETE MANAGEMENT

About the Module:

The athlete is at the center of sports. Simply put - no athlete, no sport. This makes athlete management among the most coveted jobs in the sporting industry. Athlete management is a highly personalized art. However, there are certain processes and industry practices that, if adopted by you, will make you an ideal candidate for athlete management openings in the Indian sports industry.

 

This one-of-a-kind Sporjo course gives you access to knowledge and processes compiled from the top athlete managers in the country. The information is condensed into 15 chapters ranging between two to eight minutes each.

 

The course is aimed at providing you with all you need to build a solid base of understanding about athlete management. 

 

It also provides you with tasks at the end of each chapter to challenge you to form your own interpretation of what you have learned.



In course you will learn:

 

  • The differences between a player agent and an athlete manager.

  • The administrative and day-to-day - both commercial and logistical - tasks are undertaken by an athlete manager.

  • A step-by-step process of signing an athlete to a management contract.

  • The critical elements of an athlete management contract.

  • The ethics and principles an athlete manager has to uphold while managing an athlete.

  • How to keep an athlete motivated, even at the hardest of times.

  • The process of pitching an athlete for sponsorships, endorsements, appearances, and other commercial arrangements.

  • The critical elements of an athlete sponsorship contract.

  • The step-by-step process of renewing an athlete management contract.

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